If your business is stuck spending more time on proposals than working for your customers, consider productization to break the cycle. Productization is creating a process or package to make your offering scalable and repeatable. Whether people or technology are operating behind the scenes, productization allows you to better qualify customers and deliver solutions, without needing your full team present at every stage….

Operations management is a vital skill your business must have to run their company efficiently and save money over the long term. Here are some key elements of operations, and tips on how to optimize each within your company. For most businesses, there are two ways to increase profits: (1) increase sales, or (2) decrease costs…

Strong customer service is a critical part of retaining customers, and growing your business. Studies show that if you can successfully retain just 5 percent more customers, you can increase your profits by over 25 percent¹. As you launch or expand your business, ensure that you are executing on these customer service basics…

When your company’s offering is ready to “go-live”, it is important to create a Go-to-Market (“GTM”) plan before launching publicly. A GTM plan is a comprehensive strategy that details how your offering will reach customers. Here are the 4 main components used to build a GTM plan (most applicable to B2B & B2B2C companies with medium to long-term sales cycles)…

As your business adapts to these ever-changing times, survival is everyone’s first priority. When the economy begins to recover, you will need to adopt new tactics to succeed. Outside of the more obvious transitions to virtual/digital platforms, there are other important areas to address across Sales, Operations, and HR. Here are strategies to ensure your business thrives post-COVID-19…

When your business is suffering tough financial times, there are two main strategies to bounce back quickly — (a) cut costs, or (b) increase sales. In this article we will focus on the latter and the tactics you can use within 60 days to quickly improve sales and save your business…

Even the most successful businesses can face hard financial times. When in crisis, there are two main strategies to save your business quickly — (a) cut costs, or (b) increase sales. By taking immediate action, you can revive your business or buy time to create a long-term recovery plan. In this article, we will discuss the first strategy of cutting costs, and tactics you can use in 60 days to have the largest impact and save your business…

All organizations face competitors. To ensure viability in a new market, your organization will want to conduct a full assessment of competitors to uncover either (a) market gaps you can exploit to create a valuable niche or (b) opportunities to innovate or defend your advantage to outperform contenders. Here is a 7-step guide of how to find, assess, and take action with regards to your competition…

Once your organization has established the unique value to provide to the right customers, you need to make sure you can keep them. A durable, competitive advantage will put your organization in a favorable position above other contenders battling for your customers, so you can succeed over the long term. Here are some strong and defensible competitive advantages…

If your organization’s product offering is not desperately needed by your customers, your new market launch will not be viable. Once you have an initial customer or two, the next step in expansion is to seek out multiple customers. You’ll want to confirm you are targeting the right customers who can pay for your product, to ensure sustainability in the new market. Here are the customer attributes to focus on…