Even great business ideas can fail if your target market is too small. Ensuring that your organization is focused on a large enough market will make it easier to generate sustained revenues over time and help your business thrive. Here’s how to calculate market size and whether it’s big enough to be viable…

If your organization has a compelling product to sell, potential customers need to know the measurable results expected by choosing you before they’ll buy. Similarly, if you are fundraising to expand your product, having clear and measurable outcomes will help entice a potential investor to fund you. In this installment of our Market Viability series, we’ll continue a market sizing analysis by using the impact, growth, and scale of your product’s value to determine demand…

If your organization has a compelling product or service that you’re looking to sell, leaping into a new market can be exciting. However, without proper assessment of the new situation, it could end in disaster. First, you’ll need to confirm that your offering provides special value so that you can determine whether your customers will be willing and able to pay…