The 60 Second Pitch: A Quick Guide for Success
Photo by Niklas Kickl
Crafting an effective 60-second elevator pitch requires a combination of storytelling and clarity. Here are some of the key elements:
Overview/Tips
Keep clear, concise, compelling, and tailored to the listener
Practice often to ensure timing and smooth execution are achieved
Solicit feedback externally and continuously refine based on responses — pitch with friends, family and others
Write out talking points in advance
If needed, take courses such as Toastmasters (available in many cities and online) to help yourself present with confidence
Avoid
Avoid spending too much time on your personal background — talk about the company
Avoid spending too much time on historical market context — talk about the current problem you are solving
Avoid trying to cover everything — remember this is the start of a conversation to pique interest and invite questions
Avoid making your ask difficult — start with an easy request such as chatting further instead of asking for money (fully closing a deal in a mere 60 seconds is unlikely for most entrepreneurs)
Avoid being too pushy — again, your goal is to move toward the next step in your process
Example Framework
Intro (0-15 seconds): Your name, company name, and company 1-liner/tagline/mission
Problem Statement (15-25 seconds): Challenge/pain points of customers
Solution, Value Proposition, Proof of Success (25-55 seconds): Your product’s solution to the problem, your unique differentiators, supporting case studies/data, and growth
Ask/Call to Action (55-60 seconds): Request further conversation, demo, or next steps
Using and practicing a pitch framework can be immensely beneficial. Employ this guide to enhance your storytelling and clarity the next time you pitch.
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Kaego Ogbechie Rust is CEO at Foresight Advisors - working with foundations, social impact, non-profit and for-profit ventures, and entrepreneurs. Offering comprehensive support across vision & strategy, operations & messaging, and organizational growth.
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Originally published on Medium.