5 Ways to Productize Your Business
Sales & Operations Kaego Ogbechie Rust Sales & Operations Kaego Ogbechie Rust

5 Ways to Productize Your Business

If your business is stuck spending more time on proposals than working for your customers, consider productization to break the cycle. Productization is creating a process or package to make your offering scalable and repeatable. Whether people or technology are operating behind the scenes, productization allows you to better qualify customers and deliver solutions, without needing your full team present at every stage….

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Helpful Tips for Better Operations
Sales & Operations Kaego Ogbechie Rust Sales & Operations Kaego Ogbechie Rust

Helpful Tips for Better Operations

Operations management is a vital skill your business must have to run their company efficiently and save money over the long term. Here are some key elements of operations, and tips on how to optimize each within your company. For most businesses, there are two ways to increase profits: (1) increase sales, or (2) decrease costs…

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Customer Service Basics
Sales & Operations Kaego Ogbechie Rust Sales & Operations Kaego Ogbechie Rust

Customer Service Basics

Strong customer service is a critical part of retaining customers, and growing your business. Studies show that if you can successfully retain just 5 percent more customers, you can increase your profits by over 25 percent¹. As you launch or expand your business, ensure that you are executing on these customer service basics…

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7 Steps To Assess Your Competition
Featured Articles, Sales & Operations Kaego Ogbechie Rust Featured Articles, Sales & Operations Kaego Ogbechie Rust

7 Steps To Assess Your Competition

All organizations face competitors. To ensure viability in a new market, your organization will want to conduct a full assessment of competitors to uncover either (a) market gaps you can exploit to create a valuable niche or (b) opportunities to innovate or defend your advantage to outperform contenders. Here is a 7-step guide of how to find, assess, and take action with regards to your competition…

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